Which of the following countries scores highest in long-term orientation?
A. The Philippines
B. Nigeria
C. Pakistan
D. China
Answer: D
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An operating segment is a component of a company
A) that engages in business activities to earn revenues and incur expenses. B) whose operating results are regularly reviewed by the company's chief operating officer for budgeting and evaluation purposes. C) for which financial information is available. D) All of these types of companies would have an operating segment as a component.
Charlotte walks into class checking her e-mail and Facebook accounts. She responds to several of her friends’ statuses and chats with another via messenger. Charlotte’s actions demonstrate which aspect of new media?
a. many speaking to many b. democratizing c. two-way communication d. personalization
Which of the following arguments is not a reason for retaining an outside public relations firm?
A. Public relations firms lose their independence once they are retained by a client. B. Client management previous did not have a formal public relations program. C. Client headquarters is far from media, government, and financial centers. D. The situation may require the independent judgment of an outsider. E. All of the above
One exposure of an ad to a target group within a purchase cycle has little or no effect in most circumstances.
Answer the following statement true (T) or false (F)