Cecilia used to spend a lot of time clipping coupons to save money at the grocery store. Since she got a smartphone, however, she now has apps that not only bring her coupons, but also help her create grocery lists, find recipes, and search for deals. This is an example of how the external factor of ________ influences the marketing environment.
Fill in the blank(s) with the appropriate word(s).
technology
Of all the external factors, rapidly evolving technology influences how consumers satisfy their needs and wants, the basic concept underlying all marketing activities. Smartphone apps are an example of a technological innovation that helps consumers satisfy their needs.
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Which of the following is a tax paid by both the employee and the employer?
a. FICA tax; b. FUTA tax; c. property tax; d. SUTA tax; e. none of these.
Common-size analysis requires the analyst to be aware that percentages can change because of all of the following except:
a. changes in expenses in the numerator independent of changes in sales b. changes in sales independent of changes in expenses c. interaction effects between the numerator and denominator d. All of these are possible explanations.
A "me file" is
a. The hidden document the employee uses to file a lawsuit against an employer b. The file an employee keeps related to his/her own performance that documents performance from his/her own perspective c. The file an employee maintains that records others' views of their performance d. The file a supervisor keeps that the employee does not know about
Which of the following is one of the key standards of ethical practice published by the Institute of Management Accountants (IM
A)? A) objectivity B) environmental sensitivity C) technicality D) confidentiality