According to the Impact / Convergence box, “EBook Restrictions Leave ‘Buyers’ with Few Rights,” which of the following is true?
a. Buyers have the right to lend the book or give it away.
b. If bought on one format, such as iPad, the buyer has the right to read it in another e-book format such as Kindle.
c. The book seller has the right to take the book back without warning.
d. Buyers have unlimited rights to the e-book.
ANSWER: c
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LaRose and Eastin suggest that Uses and Gratifications Theory can be enhanced by the addition of some new variables such as expected activity outcomes.
Answer the following statement true (T) or false (F)
Stephan is moderating a focus group to evaluate possible actors for a new perfume commercial. One of the subjects has introduced an intriguing, unexpected concept into the discussion. Unfortunately, since this is a focus group, Stephan can only ask questions that are already in the moderator's guide. He cannot introduce a new line of questions
Indicate whether the statement is true or false
Your text recommends all of the following techniques for practicing your speech EXCEPT
A) informally discussing your topic with friends. B) speaking very rapidly so you will get used to saying the words. C) standing up while you practice. D) looking at yourself in a mirror as you speak. E) practicing in the room where you will be giving the presentation.
Describe the difference between a direct and indirect citation.
What will be an ideal response?