How can retailers enhance customer loyalty?
What will be an ideal response?
All elements in the retail mix contribute to the development of customer loyalty and repeat-purchase behavior. Customer loyalty can be enhanced by creating an appealing brand image, offering exclusive merchandise, providing convenient locations, and providing an engaging shopping experience. However, personal attention and customer service is one of the most effective methods for developing loyalty.
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If a follower would like to see a certain type of behavior from his or her leader (that the leader is not exhibiting), then the follower should ______.
a. come right out and ask the leader for it b. manage up by role modeling such behavior c. manage sideways by role modeling that behavior to his or her peers d. “blow the whistle” on that leader
In the landmark case of ____ decided in 1803, the U.S. Supreme Court ruled that it had the power to interpret the Constitution
Fill in the blanks with correct word
Porter is a sales representative for General Mills. Each week he uploads his plans for visiting clients out in the field to a routing and scheduling decisions system. Porter knows that one of the primary goals of routing and scheduling decisions in personal selling is to
A. determine the sequence in which customers will be called on. B. use existing transportation facilities. C. minimize non-selling time. D. determine duration of sales calls. E. provide salespeople with an opportunity to plan their own routes and schedules.
The guided missile culture is characterized by ________.
A. a formal hierarchy B. a paternal relationship with management C. personal orientation D. individual expertise