Which form of direct marketing uses advertising to first expose a consumer to a good or service?
a. specialogs
b. video kiosks
c. Web-based retailing
d. infomercials
d
Business
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If the federal funds rate equals the primary credit discount rate, the Fed is likely to ____ securities in the open market, which will cause the federal funds rate to ____.
A. buy; increase B. buy; decrease C. sell; decrease D. sell; increase
Business
When the writer needs to create a lengthy message they know will be read on the mobile device, which of the following will be most effective for the audience?
A) Linear organization B) Inverted pyramid C) Executive summary D) Micro rests E) Indirect approach
Business
Which two broad account categories are used to determine net income? Define each category and list two examples of each type
Business
How do firms account for goodwill?
Business