How can private interests and the public interest conflict in public relations?
What will be an ideal response?
ANS: Corporations may have a louder voice than average citizens because they have professional public relations experts and Washington lobbyists and make multimillion-dollar contributions to advocacy organizations that amplify their views. There is a natural tension between corporate interests and the public interest. This tension can be seen and heard daily in the press when corporations are charged with corruption, environmental pollution, undue political influence and restraint of trade.
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Jan is preparing a speech on how to establish a neighborhood watch program
She is a long-time participant in such a program herself, and she has numerous stories—some humorous—about the program, as well as startling statistics and other material that could be considered highly "attention-capturing." What should she do with this material? A) Avoid using humorous stories about the program, since the topic is a serious one. B) Select the best one of these and use it in the introduction as an attention-getter. C) Use one to grab attention in the introduction, and another to enhance the conclusion. D) Use many of them, in combination and in varying ways throughout the speech.
What techniques might help you manage the information you collect when there seems to be an overwhelming amount?
What will be an ideal response?
The second task of a public speaker is to _____
a. identify the audience b. understand the audience c. select your topic d. identify a specific purpose
What is one thing a goodwill speech always needs to do?
a. dedicate something b. apologize c. show uniqueness d. be obvious