Sparkle Jewelers is a manufacturer of fine jewelry that is expanding its use of direct marketing. Management has narrowed the options down to two, but has not decided whether to use ____ where it would mail potential customers brochures featuring the company's entire product line or _____ where it would feature a handful of products on QVC or the Home Shopping Network.
A. catalog marketing; online marketing
B. brand marketing; product marketing
C. catalog marketing; television home shopping
D. online marketing; telemarketing
E. general-line marketing; limited-line marketing
Answer: C
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A free alphabetical listing is provided to all advertisers in _____
a. shoppers b. the Yellow Pages c. flyers/circulars d. the White Pages
Which of the following rights is set forth by the Sixth Amendment to the U.S. Constitution?
A. protection against double jeopardy B. right to due process C. right to a public jury trial D. privilege against self-incrimination
In the context of limited partnerships, which of the following statements is true of limited partners?
A. Their ultimate authority in the business often compels them to perform tasks or make decisions in areas where they lack expertise. B. They assume unlimited personal liability for debts incurred by the company. C. They are not only liable for their own mistakes but also for that of their partners. D. Their personal wealth is not at risk as long as they do not actively participate in managing the company.
Jemmott Corporation has two divisions: Western Division and Eastern Division. The following report is for the most recent operating period: Total CompanyWestern Division Eastern DivisionSales$406,000$188,000 $218,000 Variable expenses 111,880 63,920 47,960 Contribution margin 294,120 124,080 170,040 Traceable fixed expenses 191,000 85,000 106,000 Segment margin 103,120 39,080 64,040 Common fixed expenses 69,020 31,960 37,060 Net operating income$34,100$7,120 $26,980 The common fixed expenses have been allocated to the divisions on the basis of sales. The Western Division's break-even sales is closest to:
A. $233,364 B. $358,929 C. $177,212 D. $128,788