You would use variable respecification under which circumstance?
A) to create new variables that are composites of several other variables
B) to adjust the sample so that greater importance is attached to respondents with certain characteristics
C) to compare attitudinal scores measured on a seven-point semantic differential scale with lifestyle or image scores measured on a five-point Likert scale
D) none of the above
A
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A global product meets the wants and needs of a global market, including the Triad which includes the following countries:
A) Brazil, Russia, and China. B) Japan, Western Europe, and the United States. C) China, the United States, and Europe. D) China, India, and Brazil. E) Japan, China, and Western Europe.
Telephone interviews may be further classified as traditional telephone interviews or ________ (Figure 6.1 in the text)
A) in-home B) computer-assisted telephone interviews (CATI) C) both A and B are correct D) none of the above
An MPR professional can assume that consumers who spend time within a particular online environment
A) are not attending to any other medium except online sources of information and news. B) do not share any traits with other online users, since digital media are highly personalized. C) are more likely to respond to advertising than to consumer-generated promotional messages. D) fit into and share purchasing behaviors with the demographic group in that environment. E) make all their purchases online regardless of price.
The declaration of a stock dividend will
a. have no effect on total stockholders' equity. b. decrease total assets. c. increase total liabilities. d. increase total assets.