What is the primary MPR purpose for a firm that sponsors a local marathon and requires employees to serve as volunteers at the event?
A) raising national interest in the local community
B) providing media kits and takeaways to race participants
C) testing the firm's new marketing campaign
D) promoting healthy lifestyles choices within the community
E) establishing personal contact between the firm and the community
E
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Answer the following statements true (T) or false (F)
1. An excellent service strategy has three characteristics: quality, value, and service. 2. Generation Z is comprised of those born in the year 1997 or later. 3. The five key areas in which action plans should be established are Management, Sales, Capacity Utilization, Finance, and Marketing. 4. Good plans attempt to bring rationality and stability to the organization’s operations and efforts.
A positioning statement generally does not concern itself with either what consumers think about a product or how consumers will learn about the product
Indicate whether the statement is true or false
When it comes to income distribution, what income class is the marketing professional particularly attracted to?
A. lower-income households B. upper-income households C. middle-income households D. those below the poverty line E. the top wage earners
Under federal laws, which of the following statements regarding an environmental impact
statement (EIS) is false? A) The EIS must describe the impact on the environment of the proposed action. B) The EIS must identify alternatives to the proposed action. C) The EIS must list the resources that will be committed to the proposed action. D) The EIS must contain a cost-benefit analysis for the proposed action. E) An EIS is required for all major state and federal legislation.