With the emergence of the limited-effects theory, surveys and experiments were promoted as means of:
a. all of these.
b. interpreting consumer attitudes and behaviors.
c. probing media audiences.
d. guiding practical administrative decisions.
a
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In content analysis, what is the most commonly used statistical tool?
a) Regression b) Chi-square c) MANOVA d) Correlation
Which of these is a guideline for choosing a speech topic?
A) Select a topic that is brand new to you. B) Wait as long as possible to choose a topic so that you have options. C) Select a topic appropriate for your audience. D) Select a topic on which you and listeners agree. E) All of these answers are guidelines for choosing topics.
This type of language reinforces stereotypes, conveys inaccurate depictions of people, fails to take serious account of them, and even makes them invisible for purposes of such decision
a. racist/sexist language b. religious language c. feminist language d. right/wrong language
Previously, libraries used a system of location materials called ________
A) the Dewey Decimal system B) a card catalog C) a subject word search D) a librarian?s resource