Which of the following is the most important attribute of a ratings website?
A. Buzz marketing
B. Viral marketing
C. Social connections
D. Utility
E. Credibility
Answer: E
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Which of the following companies uses captive product pricing?
A) Photo Genie, which sells inexpensive cameras that run only on their own expensive batteries B) Tune Zone, which launched a range of mp3 player models, each priced according to its features C) Penguin's Parlor, which offers customers a 20-percent discount on their birthdays D) Sportsprint, which prices sports equipment according to customer evaluations E) Burger Den, whose combo meals are priced lower than its individual components sold together
How would an organization’s vision statement sync with its code of ethics?
What will be an ideal response?
In Chapter 11's "FYI: Disney's Credibility Correction," the key lesson is that ________
A) blogs are the best employee communications vehicle in a crisis B) today, companies are more compelled than ever to do the right thing C) highly-trained immigrants could fill key company positions D) internal employees should always be considered first for promotions
Widmer's research on recruiting nonprofit Board Members concluded that
a. most people join people not causes b. lack of time for volunteering was not a problem c. Young women who have children at home and are not working are readily recruited to be Board members because they want to get out of the house d. Having unrealistic expectations of the organization was not a problem e. learning new skills was not important to board members