Individuals can choose to purchase Microsoft stand-alone software packages, such as the Microsoft Office 2013 Home and Student versions of Word, Excel, and PowerPoint for $109.99 each. Alternately, they may choose to purchase the Microsoft Office 2013 Home and Student Suite, which has these three applications plus OneNote in the same package for a price of $139.99. Microsoft is using a ________ pricing strategy.
A. odd-even
B. prestige
C. standard mark-up
D. penetration
E. bundle
Answer: E
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