ACME was not the first to bring a selfie stick to market, but it is now introducing a selfie stick that can also be used as a cane, an umbrella, and a knife for self-defense. Which of the following is ACME benefiting from as a late mover?
A. Taking advantage of patents and trademarks from the first movers
B. Being able to earn a reputation as a pioneer and market leader
C. Being able to improve on the product design and marketing strategy
D. Getting customers who purchased the first movers' product to switch to ACME's product
E. Dealing with uncertainty related to sales growth and product demand
Answer: C
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