Which of the following companies is NOT one of the "frightful five" companies that dominate the Internet economy?
A. Facebook
B. Instagram
C. Amazon
D. Apple
E. Microsoft
B. Instagram
The "frightful five" companies that dominate the Internet economy are Amazon, Apple, Facebook, Google, and Microsoft.
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According to Young and Rubicam's brand asset valuator, a brand's ________ measures how well the brand is regarded and respected
A) differentiation B) energy C) relevance D) esteem E) knowledge
What is the name of the data analysis software that comes with your book?
A) SPSS B) SAS C) Mini-Tab D) XL Data Analyst E) SYSSTAT
While startups can be flexible in their model, what should be the general guide for existing models?
a. Existing models should not be changed. b. Existing models should be replaced frequently. c. Organizations should be prepared to adjust their existing model as markets change. d. Existing models require annual updating.
Jackie distributes a handbill throughout her neighborhood accusing her neighbor Ked of being a convicted sex offender. The statement is defamatory if
a. a neighbor repeats it. b. Ked suffers emotional distress. c. the statement is true. d. the statement is false.