Explain the effect of proximity on attraction
What will be an ideal response?
Answer:
1) Proximity is the physical closeness of individuals.
2) Proximity produces repeated exposures.
3) Repeated exposure, even to a mildly negative stimulus, results in increasingly positive evaluations.
4) This is sometimes called the mere exposure effect.
5) This process can function without conscious awareness of the exposure.
6) The concept of proximity can be used a) to meet people in social settings, and b) to design buildings to encourage or discourage interactions.
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