When a firm's domestic market is prosperous, marketing managers are less likely to pursue opportunities in international markets.
Answer the following statement true (T) or false (F)
True
Marketers who are attaining success in domestic markets often fall into the trap of ignoring opportunities in international markets.
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Select the process type that is mismatched with the corresponding process characteristic.
a. Batch ? High product variety b. Continuous ? Low employee skills c. Job shop ? Very low output volume d. Assembly line ? High equipment flexibility
TQM ______.
a. is a quick fix b. is costless because quality is free c. may take several years to implement fully d. is required to meet ISO certification standards
In the American Marketing Association's Statement of Ethics, which ethical value stresses a firm's attempts to recognize the basic human dignity of its customers?
A. respect B. responsibility C. honesty D. openness E. citizenship
Which company is MOST likely to pay the largest dividend?
A. a new company experiencing rapid growth B. a developing company C. a sole proprietorship D. a mature company