What is the relationship between quality and marketing?
What will be an ideal response?
Quality is all the features of a good or service that impact upon the ability of the product to meet customer needs. If it is important to me that the product is reliable, then that is how I will define quality. The current marketing concept is directly related to this concept of quality. Marketing should bring about customer satisfaction. If the customer is satisfied then the organization will be successful. In order for the customer to be satisfied, the product must meet the customer’s needs.
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The third step of the marketing research approach is to ________.
A. take marketing actions B. collect relevant information C. define the problem D. develop findings E. develop the research plan
What is a feature of implicit CSR?
a) Combination of social and business interests b) At the discretion of the organization c) Mandatory or customary requirements d) Responsibility for some societal interest
Goodwill may be recorded in which of the following circumstances?
A. When one business acquires another business B. When a business sells property for more than its book value C. When the property, plant and equipment of a business increase in value D. When a business earns a very high net income
One problem with ratio analysis is that relationships can be manipulated. For example, we know that if our current ratio is less than 1.0, then using some of our cash to pay off some of our current liabilities would cause the current ratio to increase and thus make the firm look stronger.
Answer the following statement true (T) or false (F)