Saturn is "a different kind of company, different kind of a car;" the Hummer is "like nothing else." These statements indicate a firm's ________
A) product portfolio
B) target markets
C) positioning
D) brand personality
E) segmentation
C
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According to the text, most commercial market research is descriptive in nature
Indicate whether the statement is true or false
Jane is a well-liked, well-respected operations manager for a manufacturing firm. It’s said that she "knows her stuff" when it comes to operations management. She aspires to become chief operating officer at her company one day. Jane knows that in order to move from her current position to COO, she will need to improve her:
A) ?conceptual and interpersonal skills.
B) ?managerial and technical skills.
C) ?interpersonal and technical skills.
D) ?conceptual and technical skills.
E) ?conceptual and managerial skills.
The $500 limit for contracts for the sale of goods under the Statute of Frauds that must be in
writing applies to the total contract price, not to the price per item. Indicate whether the statement is true or false
Which of the following would be a source of funds?
A. An equipment purchase B. Personal funds of founders C. Inventory D. Retiring a long term liability