Which of the following is NOT one of the steps in managing customers as partial employees?
a. Maintain a list of prospective customer "resumes."
b. Conduct a "job analysis" of customers' present roles in the business.
c. Proper education and training to ensure that customers are aware of how they are expected to perform.
d. Motivate customers by ensuring that they will be rewarded for performing well.
e. Regularly appraise customer performance.
a
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The following items are tangible components of a corporate image, except:
A) goods and services sold B) retail outlets where the product is sold C) advertising, promotions, and other forms of communication D) competing businesses
Revenue bonds are used to:
A. raise funds to repay loans borrowed from the federal government. B. raise funds for projects that generate revenues that will contribute to payment of interest and the repayment of debt. C. raise funds to pay interest on T-bills issued by the state government. D. raise funds to repay the interest and principal on loans borrowed from the local government. E. raise funds for projects that require additional funding by increasing tax rates.
Which of the following is not a right conferred on the owner of an equity security?
A) The right to title to a proportionate share of the corporation's property B) The right to participate in control of the corporation C) The right to participate in the earnings of the corporation D) The right to participate in the residual assets of the corporation upon dissolution
Wagner Tire, a manufacturer of tires, is developing an advertising campaign that is set to claim that cars using its new RX model stop 25 percent faster on wet surfaces when compared to other brands of tires. The company must conduct careful studies to provide support for the claim because
A. Wagner's competitors may sue the company under the Lanham Act if it cannot substantiate its claims. B. the Federal Trade Commission may sue Wagner for comparative advertising. C. the Federal Trade Commission may charge Wagner for using puffery, which is an illegal form of advertising. D. the Better Business Bureau may sue Wagner if it cannot substantiate its claims. E. the consumers may sue the company for the nonsubstantiation of the ad.