Companies design ________ to embody or express their purpose, history, products, and vision and that are attractive on first viewing and interesting enough to encourage repeat visits
A) Web sites
B) microblogs
C) banner ads
D) operating programs
E) social network pages
A
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A ________ states what the marketing function must accomplish to support a strategic business plan
A) marketing audit B) marketing strategy C) marketing objective D) SWOT analysis E) ROMI analysis
Porter's Generic Strategies address the issue of achieving the brand-based objectives of a
company. Indicate whether the statement is true or false
A cover message doesn't always need to accompany your résumé; for instance, if you send your résumé by fax or e-mail, a cover message is not necessary
Indicate whether the statement is true or false
In incorporating E-prise, the promoter gave an incorrect ZIP Code for the registered agent. All of the other requirements for incorporation were met. E-prise is a(n)
a. de jure corporation. b. de facto corporation. c. corporation by estoppel. d. indemnified corporation.