According to the text, which of the following is TRUE about the research of David
Phillips on suicide and media messages?
a. The “Werther Effect” was demonstrated with news stories, but not with soap
operas.
b. The “Werther Effect” was demonstrated with both news stories and soap operas.
c. The “Werther Effect” was demonstrated with soap operas, but not with news
stories.
d. The “Mainstreaming Effect” was demonstrated with survey research, but not with
experiments.
e. The “Mainstreaming Effect” was demonstrated with experiments, but not with
survey research.
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______________ occurs when groups do not meet their potential because the majority of group members place pressure on the most capable members not to excel
A) Groupthink B) Social loafing C) Unfair workloads D) Pressure to fail E) Grouphate
Guidelines for successful brand extensions include
a. Screening all new brand extensions for congruence b. Earmarking all the compromises other brands make c. Identifying how your brand can emphasize profits d. Eliminating all brand packaging that is cocongruent
Bethany wants to be a good critical listener. Which of the following should she do?
a) Filter out any undesirable messages. b) Focus only on nonverbal communication. c) Focus only on verbal communication. d) Keep an open mind.
Truth is not a defense in libel cases
Indicate whether the statement is true or false