Explain data mining, how it takes place, and how it relates to behavioral marketing
Websites install tracking tools on the computers of people who visit their sites. ?These tools not only collect data on all the websites someone visits, but they also record keystrokes to keep track of whatever information the consumer has entered online. In a process called data mining, these websites utilize the information they collect to find out information about those customers. Data mining leads to behavioral marketing, also known as behavioral targeting. Behavioral marketing is a widespread practice that involves inferring needs and preferences from a consumer's online behavior and then targeting related advertisements to them. The most troubling aspect of massive information collection is that consumers are often unaware of who has access to what personal information, how it is being used, and with what consequences.
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One of the biggest advantages of an audio podcast over other types of social media is what?
A) The hands free/eyes free aspect of the message B) The ability to move through the message to find critical data C) The ability to retrieve the data when needed D) The ability to access the data over a variety of technology E) The ease of setting up the podcast
Describe the two levels of value management: strategic and tactical
What will be an ideal response?
The ________ requires general partners to adhere to the provisions of the partnership agreement and the decisions of the partnership
A) duty to inform B) duty of loyalty C) duty of care D) duty of obedience
Operating leases often have terms that include
A. maintenance of the equipment by the lessor. B. full amortization over the life of the lease. C. very high penalties if the lease is cancelled. D. restrictions on how much the leased property can be used. E. much longer lease periods than for most financial leases.