Based on research presented in the text, demonstrate why millennials are an important demographic to consider for cause-related marketing activities.
What will be an ideal response?
Nielsen’s 2015 Global Survey on CSR showed millennials are the generation that cares the most about sustainability and corporate social responsibility. In fact, 91% of millennials would be willing to switch to brands associated with a cause. Additionally, two thirds of millennials would boost a company’s social responsibility messages on their social media pages. With this level of commitment and loyalty to corporate social responsibility, gaining the support of millennials for a cause-related campaign could significantly drive successful outcomes.
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Ethics in public relations begins with
A) philosophers who identify values. B) company ethics policies. C) an individual's value system. D) questions of legality. E) licensing issues.
Luis a presenter in charge of delivering a training program on utilizing web documents for research purposes. At the close of his training he invites Randy to measure the outcomes of the training program. Which role is Randy performing?
a. training and development manager b. needs analyst c. program designer d. assessment specialist
The positive approach is aimed at:
a. measuring improvement by avoidance of mistakes b. fostering a more positive learning environment c. giving feedback only when needed (during a positive occurrence) d. a and b
In unobtrusive measures research, people are informed that their behavior is being documented.
Indicate whether the statement is true or false.