Magazines targeted to people who love in-line skating, people who enjoy cooking, or people who prefer living more simply use ________ segmentation variables
A) demographic
B) ethnographic
C) geodemographic
D) socioeconomic
E) psychographic
E
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In television advertising, the combined impact of message frequency and reach produces an index called ________
A) customer response index B) marketing penetration index C) advertising elasticity index D) gross rating points E) market share index
Discuss and exemplify why speaking about ideas is particularly challenging.
What will be an ideal response?
The firm borrows a portion of the value of its inventory and pays off the loan from the proceeds generated by selling the inventory. This is known as:
A) Inventory financing B) Receivable financing C) Sales financing D) Liquidation financing
________ threats are specifically designed to overcome prevention measures and seek the most vulnerable point of attack
A. Human-caused B. Technical C. EMI D. Environmental