Culture and ________ rather than language are necessary to explain likely miscommunication in cross-cultural situations.
a. Context
b.Ethnicity
c. Education
d. Relational style
a. Context
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The section of a public relations plan that provides an overview is referred to as ________
A) the management briefing B) the executive summary C) the situation analysis D) the message statement
In a market penetration strategy, goals are generally expressed in terms of sales and market share
Indicate whether the statement is true or false
Initial public offerings are more frequently issued during which stage of the industry life cycle?
A) Stage 1 - start-up stage B) Stage 2 - rapid growth and little competition stage C) Stage 3 - intense competition stage D) Stage 4 - stabilization and maturity stage
Suppose you are the owner of a picture frame store and you wish to calculate how many pictures you must sell to cover your fixed and variable costs at a given price. Let's assume that the demand for your pictures is strong, so the average price customers are willing to pay for each picture frame is $120. Also, suppose your fixed costs (FC) total $32,000 (real estate taxes, interest on a bank loan, etc.) and unit variable cost (UVC) for a picture frame is $40 (labor, glass, frame, and matting). If your picture frame store sold 2,000 picture frames, what would your profit or loss be?
A. a loss of $32,000 B. $112,000 profit C. $0 - just able to break-even D. $32,000 profit E. $128,000 profit