One of the most important strategic decisions a firm faces is ________ because it reflects the value the product delivers to consumers as well as the value it captures for the firm.

A. pricing
B. advertising
C. promotion
D. profit management
E. production management


Answer: A

Business

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When firms look for new users in groups that have never used the product before, the firm is using the ________ strategy

A) new-market segment B) market-penetration C) geographical-expansion D) product development E) diversification

Business

Venus Inc. recently borrowed $750,000 from its bank at a simple interest rate of 10 percent. The loan is for six months. The loan agreement requires the interest to be added to the amount borrowed and the total amount to be repaid in monthly installments. What is the loan's effective annual rate (EAR)?

A. 18.18% B. 17.50% C. 18.32% D. 14.12% E. 16.94%

Business

Suppose you are the French representative of a company selling soap in Canada. Describe your foreign exchange risk and how you might hedge it with a money market hedge

What will be an ideal response?

Business

Brong Corporation is a shipping container refurbishment company that measures its output by the number of containers refurbished. The company has provided the following fixed and variable cost estimates that it uses for budgeting purposes and the actual results of operations for March. Fixed Element per MonthVariable Element per Container RefurbishedActual Total for MarchRevenue   $5,900$108,300Employee salaries and wages$49,500 $900$66,000Refurbishing materials   $500$9,500Other expenses$40,300   $39,800?When the company prepared its planning budget at the beginning of March, it assumed that 22 containers would have been refurbished. However, 18 containers were actually refurbished during March.?The revenue variance in the Revenue and Spending Variances column of a report

comparing actual results to the flexible budget for March would have been closest to: A. $21,500 F B. $21,500 U C. $2,100 U D. $2,100 F

Business