Which of the following terms is most closely associated with the statement: "attributes or benefits consumers strongly associate with a brand, positively evaluate, and believe that they could not find to the same extent with a competitive brand"

A) points-of-inflection
B) points-of-difference
C) points-of-parity
D) points-of-value
E) points-of-presence


B

Business

You might also like to view...

Which of the following statements is true?

A. If a company retains profits instead of paying dividends, the price of their stock is expected to rise. B. Investors need not pay taxes on dividend earnings. C. Dividend earnings are legally not allowed to be invested and can only be used for consumption. D. The annual dividend yield on a stock is always greater than the annual capital-gains yield on the same stock.

Business

If there are two bonds with a simple interest rate yield of 9%, and one bond is compounded quarterly while the other bond is compounded monthly, then the bond compounded quarterly will have a higher effective annual yield.?

Answer the following statement true (T) or false (F)

Business

The right to share in the profits of the partnership is the right to share in the earnings from the investment of capital.

Answer the following statement true (T) or false (F)

Business

Define communication.

What will be an ideal response?

Business