To successfully market the Corvette to the European market, General Motors had to make the automobile shorter and narrower. GM chose to use a ________ strategy with the Corvette
A) product adaptation
B) standardization
C) straight extension
D) product invention
E) backward invention
A
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The sales manager of Sebastian Company failed to record a valid sale on account of merchandise that had been shipped to a customer prior to the end of the current year; however, the company uses a periodic method of accounting for inventory and the merchandise had been properly excluded from inventory at the end of the current year. As a result of this error, Sebastian Company's
a. total assets are overstated for the current year. b. total expenses are understated for the current year. c. net income is overstated for the current year. d. total assets are understated at the end of the current year. e. none of the above.
Jim suffered an injury in an automobile accident in which he was partially at fault. Jim met with an attorney who explained to Jim how courts in their state view situations where the plaintiff was at least partially at fault. The attorney told Jim that in their state, plaintiffs suing for negligence have to be less than 50 percent responsible for causing his or her own injuries in order to recover any damages; otherwise the plaintiff receives nothing. The attorney explained that Jim's state has adopted the doctrine of ________.
A. comparative negligence B. contributory negligence C. partial contributory negligence D. partial comparative negligence
A company pledges their receivables so they may
A. Charge a factoring fee. B. Recognize a sale. C. Collect a pledge fee. D. Increase sales. E. Borrow money.
The marketing concept was introduced ________.
A. after World War I B. in the 1950s C. after the Civil War D. in the 1980s E. during the Great Depression