Discuss why it may be important for an entrepreneur to focus on the solution of a consumer problem rather than on a description of the product.
What will be an ideal response?
Answers should identify at least two of the three following reasons:
• Ability to engage the stakeholder
• Avoid the tendency to get caught up with product features
• Emphasize customer needs
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The dictionary or literal meaning of a word or message is which of the following?
A. connotative B. denotative C. demonstrative D. congruent
Buzz marketing enlists trend setters or influencers to spread the word about a product or service
Indicate whether the statement is true or false
Opportunity cost is the amount of increase or decrease in cost that would result from the best available alternative to the proposed use of cash or its equivalent
Indicate whether the statement is true or false
The use of various relaxation or arousal management procedures to reduce anxiety is commonly referred to as
A) Attentional control. B) Stress control. C) Stress management. D) Anxiety reduction.