Think about the various barriers marketers must overcome in order to encourage sustainable consumer behavior that were outlined in your text. Which of the following most relates to overcoming consumers' lack of knowledge regarding sustainable consumer behavior?
A. marketers promoting the firm's sustainable products in an honest and ethical way so as to not mislead the public
B. marketers advertising information about how consuming the company's sustainable product, rather than the competitor's, can reduce the impact of their purchasing behavior
C. marketers finding ways to deliver products to sustainability-minded customers regardless of where they live
D. marketers designing sustainable products of the highest quality to alleviate consumers' negative perceptions of sustainable products
E. marketers accurately communicating why the sustainable product offers more value so consumers will be willing to pay a higher price for it
Answer: B
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