Which of the following statements on the view of communication as transactional is FALSE?

A) Communication is not meant merely to influence and persuade.
B) Communication is intended to improve one's knowledge, to seek understanding, to develop agreements
and to negotiate shared meanings.
C) Communication is intended to influence and control the receiver for the purpose of
reaching agreement.
D) There are no such entities as pure senders and pure receivers.


C

Communication & Mass Media

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When he writes, Salman, a photojournalist, always ensures the content is not written in past or future tense. He tries to be as concise as possible and avoids trite phrases and words altogether. What does Salman write?

a) Cutlines b) Expressions c) Contrasts d) Compositions

Communication & Mass Media

Social presence refers to the degree of sociability present in the use of the media

Indicate whether this statement is true or false.

Communication & Mass Media

A(n) ________ leader believes that group members should work independently, with little direction or personal involvement from him or her.

A. autocratic B. democratic C. liberal D. laissez-faire

Communication & Mass Media

What type of communication did the ancient Greek, Aristotle, primarily focus on?

A) Intrapersonal communication B) Interpersonal communication C) Group communication D) Public communication E) He focused on all types of communication.

Communication & Mass Media