Which of the following statements about dates that affect purchases of advertising in magazines is true?
A. The in-hand date is the date printed on the magazine cover.
B. The cover date is the date the magazine is actually issued.
C. The closing date is when the publisher needs all ad materials.
D. The cover date and the on-sale date are synonymous.
E. The on-sale date typically coincides with the closing date.
Answer: C
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