List the three major levels of market coverage and define each of them.
What will be an ideal response?
There are three levels of market coverage: intensive, selective, and exclusive. Different types of products are best handled using different intensities of market coverage. In choosing intensive distribution, producers strive to make a product available to all possible dealers. In selective distribution, only some outlets in an area are chosen to distribute a product that requires more consideration and effort on the part of the consumer before purchase. Exclusive distribution is used for more expensive items and usually gives a single dealer rights to sell a product in a large geographic area.
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Which of the following is true about market share?
A) Outside forces affect all companies in the same way. B) A company's performance should be judged against the average performance of all companies. C) A decline in market share does not necessarily mean the company is performing worse than are other companies. D) A decline in market share cannot be deliberately engineered. E) All shifts in market share have marketing significance.
Which one of these is different from all the others?
a. independent contractor b. employee c. temp worker d. partner e. volunteer f. students g. interns
If you want to determine differences due to both department (managers, sales, warehouse) and gender (male, female) on one outcome, you should conduct a…
a. one-way ANOVA b. n-way ANOVA c. independent-samples t-test d. none of the above
Fuzzy logic can describe a particular phenomenon or process linguistically and then represent that description in a small number of flexible rules
Indicate whether the statement is true or false