People seek to attain pleasure and avoid pain; this is the most basic theory of __________.

A. motivation
B. needs
C. resonance
D. persuasion


Answer: A. motivation

Communication & Mass Media

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One group refused to sit down with or even acknowledge the other, believing that

their own heritage was superior and they should not associate with the lesser group. This lack of respect for other cultures, which has even prompted warfare, is known as _____. A) antagonism B) ethnic origins C) ethnocentrism D) social definitions

Communication & Mass Media

Since your senses must work very hard to decode its applications, an iPhone is considered a form of hot media?

Indicate whether the statement is true or false

Communication & Mass Media

Appeals to audience emotions such as fear, compassion, guilt, or pride are the kinds of appeals that

Aristotle referred to as A. ethos. B. logos. C. demos. D. pathos.

Communication & Mass Media

If your boss uses a stopwatch to measure your output at work, that’s a form of __________

a) Taylorism b) harassment c) the productivity paradox d) time management

Communication & Mass Media