Which of the following statements accurately describes the collaboration between marketing managers and market researchers?
A. Marketers conduct tests; researchers identify marketing problems.
B. Marketers conduct tests; researchers turn data into useful information.
C. Marketers explain real marketing problems and request information from researchers; researchers conduct tests that provide information to marketers.
D. Marketers submit bids; researchers evaluate bids.
E. Marketers gather data from secondary sources; researchers input data into data warehouses for computer processing.
Answer: C
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Cash, inventory, accounts receivable, and machinery are all ____________________.
Fill in the blank(s) with the appropriate word(s).
Because services like cruises and car rentals are perishable, many marketers use
A. machines to replace people for standard transactions. B. training to standardize delivery. C. service quality to extend the life of the product. D. pricing strategies to match supply with demand. E. incentives to encourage staff to deliver according to standards.
What is the PV of an ordinary annuity with 10 payments of $7,700 if the appropriate interest rate is 5.5%?
A. $52,816.14 B. $61,522.10 C. $51,655.35 D. $67,326.07 E. $58,039.72
An American manufacturer has been asked to provide construction equipment to a foreign government. The contract is for a sizable amount, so the manufacturer wants to protect itself should the foreign government refuse to pay for the equipment once it has been delivered. What should the American manufacturer insist upon having if it wants to protect its right to sue the government in the event it does not pay for the goods?
A. a release of sovereignty B. a statement of extraterritoriality C. a waiver of immunity D. a submission of arbitration to the ICA