A college wants to reduce traffic and congestion on campus, while at the same time reducing carbon emissions. Based on research presented in this chapter, which of the following approaches would most likely be successful?
a. Put up signs near the parking decks asking people to only drive on the days they absolutely must.
b. Do nothing. The students' behavior cannot be modified.
c. Asking the students to think about and plan how to get around campus on foot or a bicycle, and to submit those plans to the student newspaper in writing.
d. Put a flyer on each car that comes on campus, asking them to consider not driving anymore that day.
Answer: C
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