Johnson & Johnson's handling of the tainted Tylenol capsules has become an industry standard in how to manage crisis and handle crisis communication
Indicate whether the statement is true or false
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In his speech, Howie stated:
"If your tooth hurts, what do you do? You go to a dentist. He can help you. If your belly aches, what do you do? You got to a doctor. He can help you. If you arrive home and find your door ajar, what do you do? You call a policeman. He can help you. Similarly, when you need advice on your investments you call a financial advisor. He can help you." In response, many audience members found the remarks insulting. What did they find disconcerting about these remarks? A) The speaker's use of parallelism was too obvious, making him seem insincere. B) The sensory appeals were too rich and, as a result, quite unnerving. C) The speaker has employed gendered, as opposed to gender-inclusive, language. D) The speaker's use of such simple sentences and words lacks proper sophistication.
What attention- getting method did you select in your last speech? How effective do you
believe the introduction was? Select another attention-getting method and explain how you could have used it in the same speech. What will be an ideal response?
The
asserts that the statistical differences or relationship being analyzed are due to chance or random error. Fill in the blank(s) with the appropriate word(s).
The step in Monroe's Motivated Sequence that occurs when we determine the need or
problem our topic suggests is called ________ a need. Fill in the blanks with correct word