Which of the following is NOT an example of a traditional public?
A) employees
B) activist groups
C) customers
D) investors
E) local community members
Answer: B
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Abhijit is interested in understanding how people who practice Hinduism construct a shared worldview through the use of symbols, images, and scriptures. Which approach to culture would he find most useful?
a. Anthropologic approach b. Cultural studies approach c. Globalization approach d. Semiotic approach
When developing messages it is important for PR as well as marketing to consider the cost/benefits of particular exchanges
Indicate whether the statement is true or false
The process of communication has seven parts. Criticism is most closely aligned with which part?
A) message B) channels C) feedback D) noise
Copy editors must have questioning minds for this primary reason:
a. to represent the integrity of the writer b. to represent the credibility of the publication c. to represent the reader d. to represent her or his own reputation