A quality philosophy that drives a firm to lower prices, higher quality, and fast response is referred to as?
a. Lean manufacturing
b. Critical path method
c. Process capability
d. Six Sigma
d. Six Sigma
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What qualitative factors should managers consider before making a special order decision?
Describe and evaluate Weickâs (1979) notion of the double interact.
What will be an ideal response?
During which stage of the service innovation and development process does a service firm produce a description of the service that represents its specific characteristics and features?
A. Service development and evaluation B. Service concept development and evaluation C. Idea generation D. Market testing E. New services strategy development
Jorge is working on a sales brochure to promote a new product. Which of the following will Jorge do during the third phase of the writing process?
A) Anticipate how customers will react to the message. B) Proofread the brochure carefully for correct spelling, grammar, and punctuation errors. C) Conduct all necessary research to make sure that the brochure will meet his customers' needs. D) Decide how to organize the brochure to make it most persuasive to his customers.