Josie wants to compare pre-tax profit margin and percent earned on equity trends for General Motors with Procter & Gamble, since they are both large U.S. corporations. Is this a wise move? How would you advise Josie to use this data?
What will be an ideal response?
Pre-tax profit margin and percent earned on equity ratios are critical in Josie's evaluation of management, but the trends for these data should be compared with trends among other companies in the same industry. The industry data are available in both S&P and Value Line. If the trends for General Motors are unfavorable compared with the industry as a whole, Josie may be justified in terminating her study of that particular stock.
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