Although CRM systems can provide the most sophisticated relationship-building data, even manual systems that make notes of customer preferences can move companies toward enhanced customer value
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True
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Janet is the purchasing agent at Frameco Manufacturing. Her duties include vendor selection and ordering materials. Due to a recent economic downturn and resulting cut backs, Janet has been assigned the additional duty of preparing receiving reports after comparing the goods received to the purchase order. This is an example of:
a. unlimited access to materials. b. independence of assigned functions. c. misappropriation of assets. d. a lack of segregation of duties.
From the consumer's perspective, which of the following marketing areas is the least visibly regulated by the federal government?
A) advertising B) pricing C) promotion D) product safety E) distribution
_____ data is defined as data that has been previously collected for any purpose other than the one at hand
a. Primary b. Nominal c. Discrete d. Secondary
Referential integrity constraints can be created using the ON DELETE phrase when the table is created using the CREATE TABLE statement
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