A realistic customer retention policy centers on the idea that
A) some customers are so unreasonable they are not worth keeping.
B) the customer is always right.
C) a customer retention rate of about 50 percent is realistic.
D) a company should strive to retain all their customers.
Answer: A
You might also like to view...
After Mary's Gifts and Cards surveyed its customers, it discovered that its customers preferred the company's competition more than 70 percent of the time. The most frequently cited reason was customer service. During which stage of Lewin's change model should Mary provide her employees with this information about the problems with customer service?
A. stabilizing B. continuous improvement C. unfreezing D. changing E. refreezing
An advantage of using company specialists in conducting a retail audit is the _____
a. objectivity b. high independence c. ongoing nature of the process d. low cost
Match each term with the correct statement below.
a. pull strategy b. sweepstakes c. price skimming d. selective advertising e. push strategy f. penetration pricing 1. A majority of the advertising 2. Setting a price high during the introduction stage of the product life cycle 3. A firm promotes its product directly to consumers 4. Initially pricing a product below that of the competition in order to gain market share 5. A firm strongly promotes its product to wholesalers and retailers
Reversing entries are special journal entries that ease the burden of accounting for transactions in a later period
Indicate whether the statement is true or false