Which of the following is the best example of an arbitrary communication code?
a. reactions to being stared at
b. the comfort of a hug
c. the meaning of a handshake
d. waist-to-hip ratio
c. the meaning of a handshake
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Modern psychological insights into persuasion have replaced
ancient rhetorical teachings. Indicate whether the statement is true or false
The PESO model is often referred to when it comes to measuring ______.
A. outtakes B. outputs C. inputs D. activities
Late newscasts run for 35 minutes on the big 3 affiliates because
a. the audience demands more news at that hour. b. it is a good way to compete with the 24 hour cable news channels. c. the local station can get an extra commercial break and thus more revenue. d. the networks need the audience to stay up for the late shows.
Spiral of Silence Theory has been criticized because
A. it relies too heavily on West Germany media B. Noelle-Neumann did not empirically test the assumption that fear of isolation prompts people to speak out C. it fails to acknowledge a person's ego involvement in an issue D. All of the answers are correct.