Julie is explaining an integrated marketing communications program to Michael. In this situation:
A) Julie is a sender and Michael is an encoder
B) Julie is a receiver and Michael is using a transmission device
C) Julie is a sender and Michael is a receiver
D) Julie is a transmission device and Michael is a decoder
C
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Anselmo's Engineering buys circuit boards with a list price of $32,000. If the supplier extends trade discounts of 42/32/12, what is the trade discount amount?
A. $18,415.00 B. $15,170.00 C. $20,893.70 D. $16,835.25
Coca-Cola changes the taste of its soft drinks to meet local market preferences. This is an example of ________.
A. direct product extension B. product invention C. hybrid products D. product adaptation E. backward product invention
In a short essay, define integrity, and explain the role of integrity in the corporation.
What will be an ideal response?
What is the major difference between a sales tax and an excise tax?
A. Sales taxes are imposed on the purchase of tangible goods, while excise taxes are imposed on the purchase of services. B. Sales taxes must be collected by the seller, while excise taxes must be paid directly by the purchaser. C. Sales taxes are imposed on the purchase of a wide variety of items, while excise taxes are imposed on the purchase of a few specific items. D. Sales taxes are levied by state governments, while excise taxes are levied only by the federal government.