Indirect order is usually the best arrangement of points for ______.
A. routine reports
B. proposals
C. informative reports
D. good news
B. proposals
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Which of the following is a true statement about the steps in the market research process?
A) The research design should be determined before the problem is defined. B) The last step is to analyze and interpret the data. C) The first step is selecting a method of data collection. D) The first step is defining the research problem. E) The data must be collected before the sample can be designed.
Collaborations that result from a firm like Fiskateers turning their best customers into product evangelists are commonly known as
A) connected content. B) content filtering. C) co-created content. D) social content. E) social collaborations.
When proofreading a document, be concerned with ________
A) spelling, grammar, and punctuation B) format C) names and numbers D) all of these choices.
Which environmental marketing strategy involves showing customers that the company does more than the competition to implement an environmental strategy?
A. eco-branding B. sustainable value innovation C. eco-efficiency D. environmental cost leadership E. beyond compliance leadership