A company website that provides public relations and investor information about the company is known as a(n)
A. blog.
B. intranet.
C. e-zine.
D. online newsroom.
E. social media posts.
Answer: D
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Viola is a director of Water Pure Corporation. With respect to Water Pure, Viola's most important right is the right of
A. compensation. B. indemnification. C. participation. D. certification.
Venus Finance aired a series of ads that targeted people born between 1980 and 1994. In this scenario, the company is using a ________ segmentation strategy.
A. geographic B. personality C. socioeconomic D. demographic E. behavioristic
Procter & Gamble (P&G) used the Internet in the new product development of Whitestrips, a teeth-brightening product. Based on this experience, P&G
A) decided to add Internet research to its traditional marketing test model. B) could not determine the target market segments for the Whitestrips. C) learned that the cost of online surveys was about the same as similarly sized telephone surveys, but online surveys expedited research considerably. D) reduced the time-to-market from concept to market launch by approximately two years.
In 2004, the World Economic Forum launched the IT Access for Everyone initiative to develop new models of collaboration to accelerate digital access and inclusion.
Answer the following statement true (T) or false (F)