Which of the following measures the impact of specific marketing activities on business performance?
A) SWOT analysis
B) a marketing audit
C) an executive summary
D) ROMI
E) the BCG matrix
D
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The user of a(n) ______ conflict style, also called the problem-solving style, assertively attempts to resolve conflict by working together with the other person to find an acceptable solution.
A. collaborative B. avoiding C. forcing D. accommodating
Which of the following is true of a concentrated targeting strategy?
a. It allows a firm to serve two or more well-defined market segments simultaneously. b. It is often adopted by small firms to compete effectively with much larger firms. c. It follows a mass-market philosophy by viewing the market as one big market without any individual segments. d. It often results in cannibalization, which occurs when sales of a new product cuts into sales of an existing product.
Which type of trust can be explained as people rely on factual information, such as someone’s past experience and track record as a basis for trust?
What will be an ideal response?
In a material flow map, a dashed arrow represents?
a. Physical movement/transportation b. Information flow c. Physical movement/transportation or information flow d. Neither physical movement/transportation nor information flow