In the 1800s, most media owners’ response to consumer complaints about advertising was to:
a. develop an open advertising policy, which allowed them to continue to accept ads while criticizing the ads at the same time.
b. accept all advertising, but direct complaints to the Federal Trade Commission.
c. set up an industry-sponsored Bureau of Advertising Practices to discourage false claims and to encourage truth-in-advertising.
d. ban questionable advertising.
ANSWER: a
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