Effectiveness in buying media time and space is dependent on each of the following factors, except:
A) agency culture and track record
B) relationship between the agency and the medium's sales representative
C) size of the agency
D) creativity of the media buyer
C
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______ motivation means that a person does something because they like it, it is interesting and personally satisfying, and they want to do it.
A. Merit B. Extrinsic C. Intrinsic D. Commission
A ________ activity is one that is necessary to meet customer requirements
a. value-added b. backflush c. non-value-added d. just-in-time
What are some of the discursive properties of communication according to chapter 8 of your textbook?
a. Communication involves multiple meaning b. Communication involves multiple interpretations c. Communication is neither an additive nor linear process d. All of the above
A person's background knowledge is not helpful is getting more meaning from a reading passage
Indicate whether the statement is true or false