Serafina, an advertising executive, is trying to figure out the best way to market a product that does not evoke a strong emotional, personal response from people. Her most effective strategy would be to adopt a campaign that focuses on
a. subliminal strategies.
b. creating such an emotional connection.
c. logical, fact-based arguments.
d. avoiding behavioral references.
c. logical, fact-based arguments.
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Paul always seems to listen very carefully to others. He seems to always find something to criticize about the other person's viewpoints and arguments. Paul is engaging in the barrier to effective communication called
a. defensiveness. c. ambushing. b. pseudolistening. d. self-preoccupation.
A child and her father are walking. The child knows there are such things as birds. Upon seeing a butterfly, she says, "See the birdie," and her father replies, "No, that's a butterfly; see how small it is.". The child learns about butterflies. This example demonstrates
a. assimilation. b. accommodation. c. conservation. d. object permanence.
If mean score for football players are 5.6, mean score for basketball players are 7.8, and mean score for baseball players are 4.8, what is the SS between of this study?
A. 24.13 B. 15.00 C. 0.00 D. More information is needed.
Which of the following psychologists initiated the positive psychology movement?
a) Alfred Kinsey b) David Buss c) Martin Seligman d) Clark Hull